Presenting Our Presenting Sponsor of the New Brunswick Bass Tour

2025 marks the 5th Anniversary of the New Brunswick Bass Tour (NBBT), and we hope all our friends and supporters agree—we’re Crushing It!

We are beyond excited to announce that a true pillar of the New Brunswick outdoor and sporting goods community, Doiron Outfitters, has joined forces with one of the hottest brands in fishing today, Crush City by Rapala, as the Presenting Sponsor of the 2025 New Brunswick Bass Tour Series
Doiron Outfitters / Rapala Crush City Presenting the New Brunswick Bass Tour.

Doiron Outfitters has been proudly serving the region for over 40 years, offering top-quality products and expert advice to anglers, outdoor enthusiasts and sports enthusiasts . Their unwavering commitment to the community and passion for the sport of fishing make them the perfect partner to help take the NBBT Series to the next level.

With the support of Doiron Outfitters and Crush City by Rapala, the 2025 NBBT Series will feature exciting enhancements across all events, including a large donation to support the Destination Nackawic Kids Tournament of 100 Rod and Reel Combo's.This contribution will help inspire and equip the next generation of anglers, ensuring the future of the sport remains strong in our region.

Also Introducing the Crush City/Doiron Outfitters “Crushing It” Sportsmanship Award

We are excited to announce the launch of the Crush City/Doiron Outfitters “Crushing It” Sportsmanship Award for the 2025 NBBT season!

This new award, championed by our Presenting Sponsors, Crush City and Doiron Outfitters, aims to recognize and celebrate the values of integrity, respect, and camaraderie within our competitive bass fishing community.

At each NBBT event, competitors will have the opportunity to cast their ballots and vote for the angler who best exemplifies outstanding sportsmanship—whether it’s helping a fellow competitor, demonstrating fair play, or contributing positively to the event atmosphere.

The winner of the “Crushing It” Sportsmanship Award at each event will receive an exclusive Crush City prize package valued at $500, ensuring their efforts and positive impact on the tour are celebrated in a big way.

We’re proud to partner with Crush City and Doiron Outfitters, both of whom share our commitment to fostering a culture of respect, support, and passion for the sport. Their support continues to elevate the NBBT experience, and we look forward to seeing competitors embrace this exciting new initiative.

Let’s make the 2025 season not only about competition but also about camaraderie, sportsmanship, and, of course, Crushing It!
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Stay tuned for more exciting updates, and get ready for an incredible year on the water!